The general director of the Hospitality Association, Restoration and Similar Portugal argues that companies have had difficulties in the past four years will not lower prices for consumers, despite the fall in VAT to 13%.
José Manuel Esteves, who had already admitted this possibility on Thursday in Espinho, in a debate of the International Tourism Forum, which is quoted in today’s Journal News, said the price decrease should only happen in companies that were created more recently.
the state budget proposal for 2016 provides for the lowering of the VAT in the restoration of 23% to 13%, in food and in beverages such as plain water or coffee.
“prices will not drop those companies that have resisted the crisis, the centuries-old, with many years of operation, with many jobs, which resisted, but they had to dismiss workers and that this application process prices have failed in four years to pass the increase in customers because the market was in crisis and the purchasing power down “, he said.
according to the official, these companies had to keep prices, reaching the capitalization limit.
José Manuel Esteves stressed that the priority of these companies will recover and create jobs.
“These companies will need time to recover firstly, and then will get new jobs to restore the qualities of service, “he said.
the general director of AHRESP indicated that 69% of companies in the sector are in serious risk of bankruptcy, citing data from the Bank of Portugal.
“Then there was entrepreneurship and opened up new companies, but with a working model with capacity to resist with their prices, their organization and operation, with financial balances and economic. These are able to reset the client some low prices, “he said.
So, José Manuel Esteves found that, after an initial period of replacement, it is expected that in 2017 begins to stabilize.
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