The game feeling Pokemon Go is doing with Nintendo has already appreciated 120% in stock, surpassing Sony.
Nintendo is now worth about 38.3 billion euros while Sony worth EUR 38,5 billion. The shares have appreciated 120% since July 6, the day before the release of the game and are now quoting at 272 euros.
Last Friday, Nintendo reached a new record in the Tokyo Stock Exchange with the largest number of shares ever traded in one day. The game arrived yesterday in Luxembourg, but has not yet come, for example to Japan, despite being listed on the Tokyo Stock Exchange.
The Pokemon Go also represents a new strategy for Nintendo that so far had concentrated the games console.
But not only Nintendo to win this game. The McDonnald’s Tokyo, for example – who has dealt in recent years with scandals around food security – saw its shares rise 23% in the morning to have begun to offer dolls Pokemon with your Happy Meal 
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